NINA GARCIA YOGA
MIDLIFE CRISIS TO MIDLIFE BLISS
LOGO
We prioritise our health in our 20s & 30s but what happens when we reach midlife? Nina Garcia has a strong message that life doesn't stop when you reach midlife and health and exercise is just as important to maintain a balanced life in
your later years.The final colour palette focused on warm rich oranges with browns and creams. The orange was a significant colour choice to represent joy and warmth in life. Also to stand out from competitors who usually used muted cool tones.
SUBMARK
We were inspired by the raw and natural elements of yoga so opted for a script font.
ICONS
The hand drawn lotus pose icon can be used throughout the entirety of the Nina Garcia Brand.WEBSITE
We designed a bespoke website using Wix. With fun videos and engaging photography we honed in on the midlife bliss element at Nina Garcias’ core. The website had to be easy to navigate and mobile user friendly.
A booking system was added with multiple classes at various locations.
PHOTOGRAPHY
We directed and shot a new campaign for Nina Garcia Yoga. Images are used for the new website and for her social media platforms.
