OUTMVE
THE LEVEL UP IS ABOUT IMPROVING, NOT IMPRESSING
- KIRAN KANG
Kiran approached us after finding us on Instagram. What set us apart from other designers was our classic and bold feminine identity. After the first consultation we had a clear vision of her brand.
THE BRIEF:
OUTMVE is a show brand that encapsulates feminine energy with an edge. Customers want to feel empowered when they wear the shoes. Although they don’t have a high price point, it is about creating a luxury experience, through the website and packaging.
ASSETS:
After creating a bespoke logo, we had to design a memorable and striking sub icon that made a lasting impression. From there, we designed invitations, mock-up shoe boxes and compliment slips that were slipped into every order.
BUSINESS CONSULTATION:
We had multiple calls discussing the logistics of shipping, packaging and photoshoot concepts. Having these calls a week helped solidify Kirans’ goals for the new business she was creating.