PEAUT INTIMATES
THE BODY IS A THE BEST WORK OF ART
Peau Intimates is a conceptual project where there was a strong focus on women’s bodies being a true form of sculptural art. This is then instilled in comfort fitting intimates. The logo echoes femininity and it's neutral colour palette reflects its timeless presence.
DELIVERY
Buying lingerie is an intimate affair. So we wanted to create an experience upon receiving the goods. beautiful black boxes came with abstract imagery, ribbons and care cards. Also detailed swing tags which featured hand drawn illustrations of women.
WEBSITE
Creating an aesthetic website layout with beautiful imagery was the main focus for this design. With new collections every season and elegant illustrations shown throughout. We partnered with Luiza Jordon to create various line drawings of women which capture the essence beautifully.
COLLATERAL
A brand catalogue was added to the brand collateral which told the story of the company and was shown through editorial photography. Personal invitation to see the capsule collection were also sent out which gave the brand an intimate touch with their customers.