Founded by Ina Reyes in 2020, POINT BLANC is a curated website full of life’s luxuries. From selected homeware to skincare, Ina has thought of everything you could possibly want or need all under one roof. 

The logo was designed in a strategic way and we worked very closely on the font which took inspiration from fashion house classics like Tom Ford and Chanel. We knew it had to be bold and distinctive but also had a modern edge to it to resonate with millennial 
and Gen z culture. 

SOCIAL MEDIA

Earth’s Atelier designed various graphics and feeds to build up POINT BLANC on instagram. The pinnacle moment was the 2020 Christmas Gift Guide edits on instagram stories. Ina has selected her favourite products of the year and tailored them into 4 categories. They featured some of the biggest brands such as SKIMS and GUCCI, but also independent businesses and influencer favourites Live Beautiful by  blogger, Athena Calder897one. This caught the attention Athena and she reposted it on her instagram which boasts an impressive 828k followers. 

BRANDING | SOCIAL MEDIA