REIKI RACHEL
HEALING FROM WITHIN
LOGO
The reality of our lives in continually telling us how interconnected we are. Reiki Rachel encompasses this through angelic healing. After recently moved to Perth, Australia, founder Rachel Horton wanted to elevate her practice with branding that reflected her values. Her main logo was a combination of modern typeface and hand written elements to show the raw nature of her practice. We experimented with warm neutral tones with a calming muted teal. 
SUBMARK
We were inspired by the natural auras found in Reiki practice so used the colour palette to create a gradient effect for the background of the submark.
The icon itself is depicted as a butterfly, a symbol of rebirth and healing. Using the bespoke typography of the letter R.
ICONS
Reiki is a Japanese natural healing process that promotes relaxation. With this is mind, bespoke symbols focuses on the Mind, Body & Soul. These icons can be used across social media platforms.BRAND COLLATERAL
To launch Reiki Rachel, we designed custom business cards and loyalty cards to redeem free session to returning customers.
SOCIAL
We designed a bespoke set of Instagram templates to create a strong brand image as well as an in-feed mockup that displays imagery that is consistent with Reiki Rachel, through colour palette tones and aesthetics.
