CONVERSATION WITH OUR BRAND MANAGER INA

WHAT ATTRACTED YOU TO WORKING WITH EARTH’S ATELIER? 

Of course other than its amazing portfolio and killer aesthetics, I love that EA is global and not bound to one location. Most importantly, EA has given me a collaborative creative outlet where I can pursue my passions, cultivate international relationships, and create meaningful work.

WHAT MADE YOU WANT TO GET INTO BRAND DIRECTING? 

I have always been creative and had a passion for aesthetics. My dream job as a child was to be a magazine editor. After the pandemic and us collectively on Earth being shown that life is too short, I really wanted to have an authentic creative outlet outside the rigidity and rules of a corporate environment. 

 Plus it’s fun!  Which we all need in our lives. Let’s strive to rise above routine and monotony.

WHAT WAS YOUR CAREER BACKGROUND? 

I first started my career in Corporate Finance. After being furloughed for 7 months during peak Covid in 2020 (crazy that was 2 years ago?!), I had a lot of time to think and reflect and came to the realization that grinding it out in finance in isolation was not for me. 

 I am so grateful I can say I was able to switch my career to Brand Marketing at a leading hospitality company, where I now work on luxury and premium partnership projects. And I look forward to applying that knowledge to our clients at EA.

WHAT ARE YOU PASSIONATE ABOUT? 

I am passionate about helping others find their individuality and achieve their fullest potential. When I analyze your brand, I want you to be able to see the beauty I see, and show you exactly how we can get there and constantly elevate.

WHAT ARE LOOKING FORWARD TO LEARNING WHILE WORKING WITH EARTH’S ATELIER?

 The Universe is the limit! EA’s clients are not bound by industry or location. In terms of industry, our clients range from retail, events, homewares, to food and beverage. And in terms of location, we have clients in the US, UK, Canada, to Morocco.

 And from a brand perspective, there is something new to learn from every single one of those lifestyle categories and the cultures our clients come from. 

 WHAT IS INSPIRING YOU RIGHT NOW?

Tarot decks

Versace aevitas platforms

Cindy Kimberly’s recent En Route photo shoot